Explanations Abound at Common Craft
April 22, 2008
Do you struggle to explain Web 2.0 to interested but clueless administrators? Social networking, blogging and podcasting can be tough to describe to the uninitiated. If you need succinct explanations of social media to convince your principal to open the school’s firewall for you, show him or her a video by Common Craft.
Common Craft videos are free mini-tutorials on everything from wikis to RSS, and even what to do in case of a Zombie attack (that was a Halloween video, but zombies probably don’t know what day it is, so it’s good advice to heed year-round). Each video discusses a topic in plain English using a white board and simple paper drawings for visual aids. The simplicity of the production is Common Craft’s greatest asset – nebulous concepts like social bookmarking don’t look so daunting in a paper doll context.
Watching Common Craft videos may give you a few ideas for some class projects. Your class can make this type of video without much more than a white board and a Web cam. Making your videos as engaging and pithy as Common Craft, however, may take some practice. -BILL FERRIS
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