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Bluehost SEO Tools (2021): Is It Worth It?

Without a doubt, Bluehost is one of the leading web hosting providers in the market. It provides a stable 99.9 percent uptime and decent speeds at the right price, hosting more than two million domains, which says a lot. It was founded in 2003, and not too long ago, it expanded its services to include search engine optimization or SEO, a crucial factor for that all-important website traffic.

Bluehost SEO Tools was introduced back in 2018. It came with a ton of features designed to help websites start off on the right foot and keep the ball rolling until they succeed. However, whether or not it’s worth it is the question here, especially since there are tried-and-tested WordPress SEO plug-ins around such as Yoast SEO.

Bluehost SEO Tools Comparison Chart

NameBluehost SEO ToolsYoast SEO
 Bluehost SEO ToolsBluehost SEO Tools
PriceCheck Price at Bluehost.comCheck Price at Yoast.com
Highlight FeaturesPersonalized marketing reports, keyword research tool, search engine submissionsKeyword optimization, readability check, keyword research powered by SEMrush
SEO ScoreYesYes
Keyword ResearchYesYes
Academy CoursesNoYes
Free VersionNoYes


Bluehost SEO Tools has the right features to improve your website.

Bluehost SEO Tools Features
Search engine submissions, personalized marketing reports and the keyword discovery tool make Bluehost SEO Tools appealing.

Personalized reports, the keyword discovery tool and Search Engine Submissions are three of the most enticing benefits of Bluehost SEO Tools. 

First off, the reports will provide an overall score of your website and tell you what you need to do to improve it. The keyword discovery tool is self-explanatory already, but in case it isn’t clear, it basically lets you choose a keyword and optimize your pages to rank in search engines. That brings us to Search Engine Submissions. Thanks to this, your website will be automatically submitted to the “big three,” namely Google, Yahoo! and Bing. That way you’ll save a lot of time since you won’t have to manually make submissions.

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Other features include Visitors to monitor the number of visitors to your site and where they come from, as well as Rankings to determine how your site and tracked keywords are doing on search engines and compare how your keywords are faring against competitors. Site Review covers all your bases, bringing technical issues on your website to your attention, such as a missing SSL certificate and slow loading times.

Then there’s Search Optimization to ensure search engines can understand your site, particularly whether things like your links, meta-descriptions and titles are up to par. Meanwhile, Content will take a look at your content and even offer suggestions on how to improve moving forward. Last but not least, Mobile verifies whether your site is tablet or smartphone friendly and Popularity lets you know how many other websites are linking to yours (read: backlinks).

Bluehost SEO Price

Bluehost SEO Tools is pretty affordable, but free alternatives are hard to beat.

Bluehost SEO Tools Bluehost SEO Price
Bluehost doesn’t offer a free version of its SEO tools.

Bluehost SEO Tools is a paid service available in Start and Pro packages. There’s no free version here. Now Bluehost SEO Tools Start can be included as an add-on to your Bluehost subscription for $1.99 a month, which is billed on an annual basis that adds up to $23.88 per year.

The tools are by all means useful, but since there are free WordPress plugin alternatives that offer similar tools, they’re pretty hard to sell. This is likely why some users are holding off using Bluehost’s SEO suite.

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Bluehost SEO Tools Start vs Yoast SEO

Bluehost SEO Tools Start would’ve been a sure recommendation if it didn’t cost a dime.

Bluehost SEO Tools Bluehost SEO Tools Start vs Yoast SEO
Even the free version of Yoast SEO is a tough cookie.

On its own, Bluehost SEO Tools Start is decent. While it isn’t the most robust out there, it can get the job done. In addition, it isn’t that expensive either. 

On the other hand, Yoast SEO has a free version that can work well enough in most cases. Obviously it has a few restrictions here and there, such as 10 keyphrase queries a day, but it can help a ton in improving your websites’ visibility online. It’s worth noting that its premium version is more expensive than Bluehost SEO Tools Start, but it does unlock a slew of handy features like content insights and internal linking suggestions.

All in all, beginners are better off starting with the free version of Yoast SEO and get a good feel of things first. Afterward, upgrading to the Yoast SEO Premium can go a long way down the road. Bluehost SEO Tools Start can take your website far too or, at the very least, improve its ranking in search engines, but it feels somewhat lacking for its price. It would be a different story if it were free, though.


Bluehost SEO Tools is worth a shot, if you have the cash.

Bluehost SEO Tools

For that Bluehost experience

Bluehost SEO Tools

Yoast SEO

Free alternative with a premium option

Bluehost SEO Tools

Bluehost SEO Tools has what you need to improve your website’s visibility and all that, and Bluehost SEO Tools Start isn’t that bad for its price. However, it does seem like an unnecessary expense when you take into account free alternatives like Yoast SEO.

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📌 Is Bluehost SEO Tools Start good?

Yes, but with the free alternatives out there, Bluehost SEO Tools doesn’t look like much of a deal. However, if it were free or at least cheaper, then it would be an excellent pick.

📌 Do I need Bluehost SEO Tools Start?

No, Bluehost SEO Tools is optional and is sold as an add-on to your Bluehost subscription.

📌 Is Bluehost good for beginners?

Yes, Bluehost is excellent for beginners because not only is it affordable, but it also provides all the essential tools they need to start. That includes a free domain, SSL certificate and 24/7 support.

📌 Which Bluehost plan is best?

Bluehost Plus is generally accepted as the best plan available because it has everything Basic comes with, as well as unlimited websites and SSD storage.

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Vincent Lanaria