Omnisend vs Privy (2020): Which Ecommerce Marketing Tool Should You Use?

The key to growing an ecommerce business is effective marketing. Tools such as Omnisend and Privy offer a suite of features that help online enterprises welcome visitors, build relationships, and convert them into customers. Here’s an in-depth look at what each of these ecommerce marketing tools provide, including how their services and pricing work, to help you decide which one will work better for you.

Omnisend vs Privy Email Marketing Tool Comparison Chart

NameOmnisendPrivy
Omnisend logoPrivy logo
PriceCheck Price at Omnisend.comCheck Price at Privy.com
Email Sends per MonthFree: 15,000
Standard: 12x List
Pro: 15x List
Enterprise: 60x List
Free: n/a
Growth: n/a
ContactsFree: Up to 200,000
Standard: Up to 200,000
Pro: Up to 200,000
Enterprise: 200,000+
Free: 0
Growth: Scalable per 1,000
Drag and Drop BuilderYesYes
A/B TestingYesYes
SegmentationLimitedUnlimited
Behavioral TargetingYesYes
Automation FeaturesComplexLimited
Popup FormsYesYes
SMS MarketingYesYes
Push NotificationsYesNo
Facebook MessengerYesNo
24/7 Support YesNo
Mobile AppNoNo
Integrations10+70+

Email Campaigns

Omnisend lets you send more emails per month than Privy.

Omnisend vs Privy Email Campaigns
Omnisend lets you build and preview email newsletters with a powerful drag-and-drop interface.

There’s a crucial difference between Omnisend and Privy that needs to be mentioned. Omnisend focuses on email marketing and automation heavily while Privy specializes in on-site displays and building email lists. You’ll see this reflected in their pricing structures. Omnisend has clear pricing tiers that vary on available features, sending limits, and contact counts. On the other hand, Privy offers three separate pricing plans for onsite displays, email marketing, and text messaging that scale based on different factors.

As such, you get specific monthly email sends on Omnisend, which will scale up with the number of subscribers you have. In comparison, Privy doesn’t list any monthly limits on emails you send out, even on the Free plan. That’s because a big part of Privy’s email marketing features revolve around autoresponders and automated emails that trigger based on visitor actions while on your website. Moreover, Privy offers syncing and integrations with other popular email service providers, including Omnisend itself.

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Email Builder and List Growth

Because Privy lets you use other email tools with it, you can tell that email marketing isn’t really its focus. Building email lists is. It offers numerous popup formats, embedded forms, and landing pages to make the most out of the traffic your website is getting. In fact, its onsite display pricing scales based on monthly page views. You’ll also be able to set up email autoresponders even without paying for their email marketing plan.

Privy’s email builder is just as easy to use as Omnisend’s, though it’s a bit more limited in themes and templates. You’ll still be able to design fantastic looking emails, though they’ll be on the simpler side and you have to use your own assets to really highlight your messages. Both let you pull products from your ecommerce store and offer discount codes, special offers, etc.

Marketing Channels

Omnisend covers more marketing channels than Privy.

Omnisend vs Privy Marketing Channels
Omnisend’s Enterprise Plan unlocks Facebook Messenger integration.

Email and SMS are the top two marketing channels for both Omnisend and Privy. However, that’s about it for Privy actually. As its primary goal is improving your website’s conversion and increasing sales, it doesn’t venture further unlike Omnisend.

Previously called Soundest, Omnisend was rebranded to reflect its omnichannel marketing services. They’ve added web push notifications, Facebook and Google retargeting, and Messenger automation to their platform. These provide additional avenues to explore to retarget your current customers, recover abandoned carts, and reach lookalike audiences.

Browser notifications can be more effective at reminding visitors about checking out their carts or promoting sales and new products. List segments you create in Omnisend can by synced with Facebook Custom Audiences as well as Google Customer Match to re-engage these audiences across Facebook, Instagram, Google and YouTube.

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Marketing Automation

Omnisend lets you build more complex workflows than Privy.

Omnisend vs Privy Marketing Automation
Omnisend lets you create workflows that utilize different marketing channels.

When it comes to automating workflows, Omnisend is simply more powerful than Privy. Privy lets you set up automatic responses when a visitor signs up on one of its forms, and you can create automated emails including welcome series, cart reminders, follow ups, etc. However, each workflow is kept distinct, in that onsite displays, email marketing, and text messaging have their own automation interfaces. Moreover, you’ll use lists and drop-down selections to create each workflow.

Omnisend instead provides a single visual automation tool that encompasses all of its available marketing channels. This means you can design workflows with a drag-and-drop builder and combine emails, SMS, push notifications, and Messenger conversations. You can drive sales on autopilot with complex customer lifecycles and further narrow down targeting using its conditional splits.

By bringing several marketing channels into one platform, Omnisend delivers on its promise of omnichannel marketing. Enterprises looking to widen their horizons will be able to make effective use of Omnisend’s powerful automation features, but smaller online stores might not be able to fully utilize these.

Integrations, Support and Pricing

Privy has more app integrations while Omnisend has 24/7 customer support.

Omnisend vs Privy Integrations, Pricing and Support
Privy works well with other email service providers and ecommerce platforms.

If you’re after a lightweight ecommerce marketing tool that plays well with the other marketing tools you already use, Privy is more likely to blend in with its impressive number of app integrations available. Because its pricing is separate for its three major feature sets, you can sign up for just the onsite displays, for example, and utilize other tools for email marketing, etc. This works well for both ecommerce beginners and more established businesses.

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In contrast, Omnisend wants to be your all-in-one platform for ecommerce marketing. They only have a dozen or so integrations for other apps but they’ve partnered with popular platforms such as Shopify, Magento, and WooCommerce. Its three pricing plans unlock certain features, so getting the Pro and Enterprise plans are a must if you want to fully take advantage of what Omnisend offers.

24/7 customer support is available on Omnisend, and higher tiers will get you priority support as well as an account manager. Meanwhile, Privy only offers online support during business hours (9 am to 5 pm EST) on weekdays. They currently don’t have any phone support even if your plan is scaled quite a bit.

Omnisend vs Privy Pricing

Note that in addition to the monthly fees per tier, Omnisend calculates your final monthly costs based on contact count. This makes Omnisend more expensive on average than Privy, especially when you’re signed up on the higher tiers. However, its SMS marketing costs come out to be lower per SMS sent, especially for the higher tiers where you get free SMS credits based on your monthly plan costs.

Because you can get Privy’s three major services piecemeal, each is priced and scales differently. For onsite displays, monthly fees are computed based on your ecommerce site’s average monthly page views. New stores and growing businesses will likely find Privy to be an affordable solution to building email lists, but it can get quite expensive as your site attracts more visitors. You can choose whether to get Privy’s email marketing tools or rely on another service. This and text messaging counts mailable and textable contacts for price computations.

Verdict

Omnisend provides more ecommerce marketing tools than Privy.

Omnisend positions itself as an all-in-one ecommerce platform to market your products online. It lets you create detailed workflows that combine multiple channels to fully automate your marketing and retargeting efforts. While smaller enterprises can grow using its plethora of tools and features, larger ones will particularly benefit more from the wide range of channels and automations that Omnisend provides.

New ecommerce sites will love Privy for its proven ability to help small stores build their email lists and increase sales. Its onsite displays are effective at maximizing web traffic, driving visitors back to the site and converting them into customers. Because of its modular pricing and feature sets, you can choose which ones you need and continue using other tools and services as you go.