Mailchimp used to be the go-to e-mail marketing app on Shopify. When it cut its ties with Shopify in 2019, e-mail marketers in the e-commerce platform were forced to look for Mailchimp alternatives on Shopify. We rounded up the five best email marketing apps that you can integrate into your Shopify store so you can continue engaging with your subscribers and boost sales.
The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. Find out which automated e-mail marketing app can help you boost sales and get more repeat customers.
Mailchimp Alternatives on Shopify Comparison Chart
|Pricing||Check Pricing Plans||Check Pricing Plans||Check Pricing Plans||Check Pricing Plans||Check Pricing Plans|
|Standout Features||Omnichannel automation|
Automation splits with SMS marketing
|Unlimited e-mails and landing pages|
Offers free account migration from Mailchimp
|Free account migration from Mailchimp|
Offers a dashboard designed for e-commerce
|Offers CRM and customer service tools on top of its email marketing automation tool|
|Straightforward interface and affordable plans|
|Free Plan||Up to 15,000 emails|
Up to 2,000 subscribers
|Up to 1,000 subscribers||N/A||Up to 2,000 emails/month||Up to 1,000 subscribers|
Up to 12,000 emails/month
|Free Trial to Premium Features||14 days||14 days||14 days||Email tool: 30 days|
Professional/Enterprise Plan: 14 days
Designed with e-commerce stores in mind, Omnisend makes it easy to market to customers across all sales channels
Omnisend is an excellent Mailchimp alternative on Shopify, especially if you want a more streamlined automated marketing process. It provides the tools you need to monitor how effective your marketing efforts are using e-mail, Google, Facebook, YouTube, SMS, and other channels that you use to generate sales.
Omnisend’s pre-built automation workflows make it easy to set up your email campaigns, whether it be welcoming new customers or abandoned cart recovery workflows. It recently rolled out its SMS marketing feature that not only ensures customers can see your message right away, but also offers another opportunity to prompt the customer to make another purchase through discount codes. The SMS feature is also integrated with its Automation splits for more customization options.
You can use Omnisend for free while you are still growing your e-mail list. Just like Mailchimp, this Shopify app won’t charge you if your subscriber count is 2,000 below or you only send up to 15,000 emails in a month. Omnisend lets you try its premium features for free for 14 days. You can then decide whether you want to keep using its paid features or stick to its free plan.
Check our more in-depth comparison of Mailchimp and Omnisend here.
ConvertKit’s free plan already gives access to its rich email marketing features
Another solid Mailchimp alternative for your Shopify store is ConvertKit. While it’s more well-known in the blogging and course creation space, ConvertKit now offers integration with e-commerce platforms such as Shopify or WooCommerce as well. It offers a generous free plan for those who have fewer than 1,000 subscribers to help as you build your e-mail list.
ConvertKit’s free plan already includes unlimited landing pages, uncapped traffic, domain customization, beautiful landing page templates, and subscriber tagging, to name some. However, if you want to enjoy its visual and automated email sequences, you’ll have to upgrade to its paid plan. Once you upgrade, ConvertKit also offers free migration if you’re moving your email marketing list from another platform. Fortunately, you can try ConvertKit’s premium features for free for 14 days before committing to a monthly plan.
ActiveCampaign Email Marketing Automation
ActiveCampaign allows advanced automation customization
Among the top reasons why ActiveCampaign is a great Mailchimp alternative on Shopify is its advanced automation workflows and customization options. It lets you customize triggers and customer segments easily through its drag-and-drop automation builder. Apart from the standard abandoned cart recovery email series, ActiveCampaign takes it up a notch through its Predictive Sending feature. This allows you to send what customers may want to purchase based on their previous purchasing patterns.
If you use Shopify’s Kit marketing app extensively, you’ll be happy to know that ActiveCampaign can be integrated with Kit seamlessly. Depending on your chosen monthly plan, ActiveCampaign offers SMS marketing, Facebook Audiences and Google Analytics integration, lead and contact scoring, and split automation, to name a few. Unlike Mailchimp, ActiveCampaign doesn’t offer a free plan on Shopify, but you can try its features through its 14-day free trial.
You can read our in-depth comparison of Mailchimp and ActiveCampaign here.
HubSpot offers comprehensive marketing tools on top of its email marketing tool
What makes HubSpot an ideal Mailchimp alternative on Shopify is its extensive array of sales, marketing, content management system, and customer relationship management (CRM) tools. If you’re only starting to grow your mailing list and have fewer than 2,000 subscribers, HubSpot offers free CRM and marketing tools that you can (and should) take advantage of. The free tools include email marketing, Messenger integration, list segmentation, live chat, conversational bots, and contact management, to name some.
If you want to go beyond HubSpot’s free core features, you can subscribe to the paid plans for its Marketing, Sales, Service, and CMS hubs. The monthly Marketing Hub plans offer workflow automation, SEO and conversion optimization, lead capture and conversion tools, analytics, and more advanced features for better conversions. HubSpot lets you try its email tool for free for 30 days while its premium monthly plans offer a free 14-day trial.
MailerLite Email Marketing
MailerLite is one of the most affordable and beginner-friendly Mailchimp alternatives on Shopify
The last on our list of Mailchimp alternatives on Shopify is MailerLite, an app that is one of the best for ultimate beginners in e-mail marketing. Crafting professional-looking and automated e-mail sequences, pop-ups, and newsletters are made easier through its simple drag-and-drop builder. MailerLite also automatically makes segments of different customer groups on your list based on their purchases.
It’s one of the most affordable e-mail marketing tools out there, too. Just like the other Mailchimp alternatives mentioned above, MailerLite lets you use its basic features for free if you have fewer than 1,000 subscribers. When you’re ready to use its more advanced features such as A/B split testing, click heatmaps, pop-up promotions, and sending e-mails by timezone, you can subscribe to its monthly premium plan that starts at $10/USD a month.
Each email marketing platform on our list are excellent Mailchimp alternatives for Shopify stores, but Omnisend and ActiveCampaign are the ones that stand out
Best Mailchimp alternative for Shopify stores with an omnichannel strategy
Best email marketing automation tool for experienced marketers
Choosing your automated marketing tool ultimately boils down to your marketing requirements and budget. Most of the Shopify apps on our list are solid Mailchimp alternatives for their comprehensive marketing features and more affordable pricing plans. Omnisend stands out for making omnichannel sales integration a more straightforward process. With its free plan for retailers with low subscriber count, you can grow your list and engage with your subscribers through Omnisend at no cost.
While ActiveCampaign doesn’t offer a free plan and is not the most beginner-friendly Shopify app out there, its marketing tools and advanced customization functionalities are hard to beat. If you have fewer than 500 subscribers, ActiveCampaign lets you design beautiful templates and use automated funnels and targeted e-mails at $9USD/month.