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Shopify vs Wix (2021): Which One Should You Choose For Your Online Business?

In one corner of the ring, we have Shopify and then in the other, we have Wix. Which one should you choose for your online business? Shopify is definitely the heavyweight champ of the e-commerce world, known for having over $55 billion in combined revenues. It lets sellers create their very own online store and provides them with powerful tools that help them manage their business. As for Wix, it’s the underdog of this match. After all, it’s primarily a website builder and so it’s not the first name that comes to mind when you’re deciding on an online selling platform. But how does it really stack up against its competition? Does it have any redeeming qualities? Take a look at our in-depth comparison of Shopify and Wix to find out.

Shopify vs Wix Comparison Chart


Ease of Use There’s more of a learning curve but the technicalities allow you to create a more advanced websiteIt’s a drag-and-drop builder, making it extremely easy to create your website
Product PresentationYou need the help of apps to use product zoom and product video functionsIt’s easier to make your products look good as there are more built-in functions
Inventory ManagementHas powerful inventory management toolsMore limited when it comes to inventory management tools
PricingBasic Shopify – $29/month

Shopify – $79/month

Advanced Shopify – $299/month

Business Basic – $20/month

Business Unlimited – $25/month

Business VIP – $35/month

DesignTemplates are designed specifically for selling onlineMore templates to choose from and they’re easy to customize
App StoresApps are more relevant to growing your business and boosting salesOffers fewer apps that are relevant to e-commerce
AnalyticsOffers simpler in-house analyticsProvides access to Google analytics as well as more advanced in-house analytics

Ease of Use

Wix may be easier to use but it lacks the structure that Shopify can provide.

All you have to do is drag and drop to create your own Wix website. 

Wix revolves around the concept of simplicity and so it definitely scores high in the ease of use department. It’s a drag-and-drop builder which means all you have to do is drag elements to where you want them to go and ta-da, you have a website. If you want an even speedier set-up process, you can use Wix ADI which makes use of artificial intelligence to provide you with a ready-made template. This is great if you want a regular website but you might need more structure if it’s an e-commerce site that you’re after. And this might be a little bit trickier to do with Wix because their templates are more on the basic end of the spectrum.

As for Shopify, there’s definitely a bit of learning curve involved when you’re just getting started. That said, you don’t have to worry too much because their user experience is very well designed and so putting in your information and adding your products won’t be too hard. If you’re feeling a bit lost, they have handy tutorials you can refer to which will set you right back on track. In the end, learning the small technicalities will prove to be worth it because you can build a more advanced online store and you’ll also be able to use powerful tools that will be very beneficial to scaling your business.

Product Presentation and Management

It’s easier to present your products well on Wix but Shopify has better inventory management tools. 

Shopify’s powerful inventory management tools will help you keep track of everything.

Product presentation is very important because if your items look good, the more likely it is that buyers will be interested in them. If you’re using Shopify, they give you a lot of freedom when it comes to the way your products look. You can add as many items as you want to, provide several variants, and add in titles and descriptions. You do, however, need to install some apps if you want to enable product zoom and add in product videos to your gallery. You can accomplish all of these things with Wix as well and you might have an even easier time doing so. The product video feature is a built-in function and so you don’t need the help of an app. It’s also pretty easy to use their product zoom feature.

When it comes to managing your product inventory, it would be quite hard to beat Shopify. You can upload several products at a time, plus they have a bunch of stock management tools for you to use. They provide you with management reports as well, making it extremely easy to keep track of your inventory. Wix, on the other hand, is a bit more limited when it comes to inventory management tools. You’d also need the help of apps if you want access to reports. This makes them more suitable for smaller online businesses that don’t have as much inventory to keep an eye on.


Shopify is the more value-for-money option if you want to scale your business. 

Shopify has three plans for you to choose from, namely Basic Shopify, Shopify, and Advanced Shopify.

There are three Wix plans, namely Business Basic ($20/month), Business Unlimited ($25/month), and Business VIP ($35/month). As for Shopify, they have three plans as well which are Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month).

If you’re just starting out as an online business owner, it would be best to look into either Wix’s Business Unlimited plan or the Basic Shopify plan. If you were to compare the two, Wix’s Business Unlimited plan comes in slightly cheaper and for that price, you’ll get bandwidth that can handle 2 million visitors per month, e-commerce tools, security, and hosting. However, it does seem like Basic Shopify is the more value-for-money option because the tools included with it will allow you to grow your business into a fully developed online store. You get unlimited products and storage, discount codes, and even integration of multiple channels.

How do you choose between the two? It really depends on how big you want your online business to be. If you’re sticking to a budget and plan to keep things small and simple, it would be best to go with Wix’s Business Unlimited plan. This way, you get to save a couple of bucks per month which you can put towards other important things. If you’re planning to take things up a notch, however, Basic Shopify is the way to go because it allows you to set up a more advanced online store.

Reddit Reviews

There are some pros and cons to using Wix over Shopify.

The cons of using Wix versus Shopify.

As you can see from this Reddit review, you might experience some setbacks if you’re transferring from Shopify to Wix. Building your Wix website might not be as seamless as you’d like it to be and loading your webpages might also cause you some trouble. When it comes to apps, Shopify seems to be the winner as well because there’s a wider array to choose from and they’re more relevant to growing your business.


The pros of using Wix over Shopify.

However, the Reddit review does go on to say a couple of good things about Wix. First off, the process of designing your website is a very easy one, allowing you to make better customizations versus if you were on Shopify. They have more templates for you to choose from as well. You also get more features such as unlimited coupon codes with Wix for roughly the same price. Another perk of using Wix is their attentive and responsive support, quick to make improvements on the overall user experience upon users’ requests.


Wix is better for smaller businesses while Shopify is designed for those who want to grow their business.

Both Shopify and Wix are great online selling platforms but at the end of the day, you have to choose one. How do you finalize a pick? First, it’s important that you ask yourself where you see your business going. If you’re planning on selling ten products or less in the long run, it might be better to choose Wix. But for those who are planning to have more products than that, Shopify would probably be the best option for you.

Wix is great for small businesses, especially ones that would like to focus more on branding and marketing. Aside from being able to save more, you get so much creative control when it comes to customizing your website and it’s also really easy to make your products look good. You get access to some pretty good sales tools as well that will help you out a lot as you set things up.

Shopify, on the other hand, costs a bit more but their powerful sales tools are unparalleled in the e-commerce world. It’s definitely suited more towards bigger businesses that need a more structured and advanced online store. It lets you do multi-channel selling, provides built-in analytics tools, and accommodates more payment gateways.

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Denise Jose