Shopify is undoubtedly one of the best e-commerce platforms today. In fact, it’s the third largest online retailer in the U.S., behind Amazon and eBay. Shopify also boasts a platform that powers over a million businesses across 175 countries. And the numbers are growing. Shopify’s success, however, is not surprising. After all, it’s one of the easiest places to build a website. Plus, you get highly customizable themes along with powerful e-commerce tools.
But what does it take for your store to stand out? Below, we take a look at successful Shopify websites that truly made the most of the platform. Spread across five categories, these online stores successfully blend design and function. So whether you’re just launching a website or updating your online store’s look, you’ll hopefully get plenty of inspiration for what works for your own business in this review.
Take advantage of Shopify’s support for visual content by using image banners.
Shopify is a favorite among fashion and lifestyle brands thanks to its largely visual approach to website building. Two stores, in particular, demonstrate how you can use the platform for your online store.
One way is to keep things simple. Urbana Sacs is a great example of using an existing Shopify theme (in this case, Brooklyn) and adapting it to capture your brand’s identity. The store takes advantage of the template’s dynamic product displays and edge-to-edge slideshows to showcase its items. Links to their social media profiles are also included, and a list of payment options is cleverly incorporated in the layout. The result is a classic and visually stunning store that doesn’t overwhelm the customer.
If you want something more in your face, then take a look at Beautiful Disaster. Just like their market, the brand rebels from the typical minimalist and polished fashion stores common today. Instead of refined fonts and sophisticated layouts, we see a Gothic-esque script and pops of pink to contrast with their dark, moody website. Beautiful Disaster is a website with attitude, something you’ll need for your business to standout.
Take advantage of Shopify’s robust product pages for comprehensive descriptions
While Shopify is popular among fashion and clothing stores, there’s plenty of room for the tech savvy and technical as well. MakerGear, for instance, is an example of how even 3D printers can be marketed through Shopify. Since their products are defined by performance, the store’s layout immediately emphasizes its impressive list of clients. This approach helps build trust with a potential customer. MakerGear also makes use of comprehensive product pages to discuss the features and specs of their products.
Meanwhile, Studio Proper sells a number of accessories for Apple gadgets. The brand’s website follows a clean layout and focuses on promoting upcoming products through its hero image. This main banner includes a call to action, while a quick scroll down leads you to the company’s products and services. In addition, the page menu uses a drop down function to make it easier to find specific products. To further boost its brand, Studio Proper displays the logos of websites that have featured their products.
Food and Drinks
Use quirky animations and whimsical fonts to share your brand’s story.
Behind every great snack is a story. And that’s what Pipcorn does with its fun and quirky website. Aside from its “Buy Now” banner, you also have timeline of how this favorite nibble came about. Pipcorn also plays around with cool animations and warm colors to evoke a sense of nostalgia in their website. The result is an online store that makes you want be that little child again and purchase all their quirkily-packed pip snacks.
Partake Foods, on the other hand, banks on the appeal of a childhood favorite—homemade cookies. Based in New York, the company is popular for their gluten-free, allergy-friendly, and vegan cookies. The website has the same worry and guilt-free aesthetic, using whimsical fonts along with bright colors for its one-page design. The result is a signature online store that looks quaint and professional at the same time.
Health and Beauty
Art illustrations and bold shades of color are ideal for health and beauty stores.
Happiness Abscissa, or HA, offers a line of scents, candles, and soaps that aim to enhance a person’s well-being. They also use hand drawn imagery for the packaging, lending their products a sense of tradition. It’s from these two points that their Shopify-powered website takes its form. HA’s online store uses original watercolor illustrations and flourishes to give it a calming vibe. The long-scrolling website is also dotted with wide spaces that helps mark out its different sections.
Color is another way to express your brand identity. Makeup For Melanin Girls knows this, using powerful images and compelling tag lines for its online store. “You are not an Afterthought,” is the first line you’ll see in their website, a statement of reassurance for dark-skinned women who are tired of not having the right makeup shade for their skin tone.
The website combines earthy shades and vibrant accent colors to showcase its products. It’s navigation menu, on the other hand, is cleverly hidden through the hamburger button, allowing the headers to focus solely on MFMG’s models.
Clean layouts and clever copywriting wins customers.
Studio Neat succeeds in bringing a hodgepodge of products together with its sleek and minimalist website. From totes to pens and tripod mounts to ice kits, the presentation is straightforward. Their website’s navigation menu is limited to just four segments: products, apps, about us, and cart. But these sections are more than enough to cover everything you need to know about the brand.
The most satisfying feature of Studio Neat, however, is in their product layout and descriptions. Both reflect the understated yet practical design philosophy of the brand. And the product pages are comprehensive enough without overstating the obvious.
But if you ask us, it’s the tongue-in-cheek copywriting that truly binds the whole site together. Depending on your type of business, this casual or informal tone can lend your brand authenticity. Consumers, more often than not, would rather trust a brand that doesn’t beat around the bush.
Shopify is a versatile platform for visually stunning websites and memorable customer experiences.
Whether you’re selling clothes or chocolates, Shopify makes it easy to turn your dream online store into a reality. But taking advantage of the platform’s intuitive interface is just the start. For your online store to get attention, you’ll need to be as authentic as possible. Having a clear idea of your brand, and knowing your brand’s story to heart is always a step in the right direction.
The websites featured above are just some examples of what you can aspire for. All of them are powered by Shopify and use the platform’s integrated e-commerce tools and deep customization features. If you’d like to know more about these features, check out our full reviews of Shopify against other e-commerce platforms. You can also read our list of favorite free Shopify themes here.
Narrative is Shopify’s best theme for fashion and clothing stores. The template includes edge-to-edge image displays that render beautifully across all devices.
SSL certificates are included in your Shopify-powered website regardless of your subscription plan.
Shopify charges additional processing fees if you opt for a third-party provider. This could be as high as 2% or as low as 0.5% depending your plan. Standard credit card processing rates also apply.