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Squarespace vs Blogger (2021): Where Should You Start A Website?

In a largely digital world, a plethora of website editors and blogging platforms exist at your disposal. But perhaps none has the same legacy as Blogger. The blog-publishing service was purchased by Google back in 2003, and has since then remained a staple for users who want to maintain a simple website for free. Squarespace, on the other hand, goes beyond blogging. It’s intuitive drag-and-drop website editor and impressive set of e-commerce features make it ideal for those who need a professional-looking website that can grow.

While these initial details seem to give Squarespace the upper hand, Blogger does have some tricks up its sleeve. Below, we take a look at how these two platforms compare to help you decide where you should start your website.

Squarespace vs Blogger Comparison Chart

PriceCheck Squarespace Plans Sign Up For Free
Best Known ForIntuitive drag and drop website editorFree, easy to use blogging platform
Custom DomainsYesYes
SSL CertificateYesYes
E-Commerce FeaturesFully integrated, including support for online stores as well as order and inventory managementNo support for e-commerce features; limited to Google AdSense monetization
Payment ProcessingStripe, PayPalGoogle AdSense options: Checks, EFT, Rapid, Wire Transfer
IntegrationsIntegrations for blocks, blogging, commerce, social media; design, domain and email, forms, images; online ordering and videosGoogle Photos, Google Analytics, Google AdSense, Google Docs, Gmail
LanguagesEnglishEnglish, Dutch, Polish, Turkish, Swedish
Customer SupportEmail, phone, live chat, help center, community answersHelp center and community support

Website Builder

Squarespace offers an advanced yet intuitive website editor while Blogger is largely a basic blogging platform.

Squarespace is arguably one of the top website design platforms.

Whether it’s to showcase your work or start an online store, having your own website is increasingly becoming the norm. However, not everyone has the technical expertise to actually build one. This is where all-in-one website builders like Squarespace excel.

Using intuitive drag-and-drop functionality with easy to use customization features, starting your own website with Squarespace is designed to be a seamless experience. A background in coding isn’t even necessary. Simply register, choose a template, and edit design elements to your own liking. Hosting is already taken care of, and SSL security is included regardless of your subscription plan. You’ll also get basic website metrics along with access to several Squarespace extensions.

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Blogger’s approach is more back-to-basics. In fact, if you want a website that will go live in under a minute, Blogger is probably it. Just sign up using your Google account, input a title for your blog and a preferred URL, and submit a display name. The next thing you know, you’re on your dashboard. The overall interface, however, is really basic. While it is an upgrade from the previous Legacy interface, it definitely doesn’t have the versatility of other website editors.

Like Squarespace, Blogger will take care of your hosting and speed demands. And if you want to establish your site as a professional brand, you can opt to use a custom domain. Both Squarespace and Blogger will allow you to connect to a third-party registered domain from the likes of Bluehost or Google Domains.


Blogger offers limited customizations compared to Squarespace.

Here’s a look at some of templates for blogs and podcasts offered by Squarespace.

When it comes to design flexibility, Squarespace again has the advantage over Blogger. The platform’s catalogue of professionally-designed themes is impressive. In fact, it’s probably the best in the market today. The are over 60 templates to choose from, with 10 specifically made for blogs and podcasts. Each allows a high-level of customization, and supports major content types including pages, galleries, and commerce.

If you’re not a fan of a theme’s fonts, for example, you can choose from a plethora of font types. Squarespace supports Google Fonts and has even partnered with TypeKit to expand their selection. Squarespace templates are mobile responsive as well, and its website editor will allow you to preview what your site will look like across different devices. This should give you a good idea of how people will interact with your site, considering most people access the Web through a mobile device.

Blogger, on the other hand, just gives you the essentials. You get over 50 templates to choose from, most of which are actually pretty decent designs. Some themes, however, look a little outdated.

There’s no drag-and-drop functionality here. Instead, you get to rearrange content blocks called “gadgets” to achieve your desired layout. You can even add more to the standard like sidebar features for your RSS feed or blog archive. But it’s not always intuitive, and some blocks simply cannot be moved. Plus, the advanced customization feature is limited only to changing an image header and the main color theme of your site. As it stands, Blogger is really bare-bones editing.

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E-Commerce Tools

Squarespace comes with fully-integrated e-commerce tools while Blogger is limited to Google AdSense monetization.

Blogger’s dashboard allows you to add content blocks called “gadgets”.

As simple as Blogger is, you can actually generate some revenue from it through Google AdSense. This feature allows Google to place relevant ads on your blog. In return, you get commissions per click on the advertisement. However, you have to setup an AdSense account first. Moreover, to really make money from this, you’ll need to generate fresh content that brings in traffic regularly and consistently.

Squarespace, on the other hand, is packed with fully-integrated e-commerce tools. In fact, you can sell unlimited products on the platform regardless of your subscription plan. Templates are even optimized for your online store and include features like inventory and order management, shipping and tax rates, and support for multiple payment methods.

Since you are building a website from scratch, you will need to drive traffic to your site. Squarespace has anticipated this challenge and offers its users a range of marketing and promotional tools. From advanced mobile analytics and SEO optimization, to extensive social media integrations and built-in email marketing tools, your online store will be covered.

Of course, all these features come at a price. Squarespace is available in four plans: Personal for $16/mo, Business for $26/mo, Basic Commerce for $30/mo, and Advanced Commerce for $46/mo. Only the Business plan charges a transaction fee of 3%. You can read more about Squarespace’s pricing in our full review of Squarespace vs Etsy.

Ease of Use

Given their contexts, both Squarespace and Blogger are easy to use platforms.

If you want to blog, Squarespace and Blogger are great options. On the right, a sample theme from Blogger.

If all you need to do is post a story about your day, then Blogger is the easiest way to do it. It’s a basic platform that does what it’s meant for. Yes, the dashboard still looks archaic compared to other web editors but Blogger isn’t advertising itself as an all-in-one platform the way Squarespace is.

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Instead, you get basic tools to share content, and it should be relatively easy enough for anyone who just wants to start writing online. There’s no downtime to it as well, since you essentially get Google’s backend infrastructure. Customer support, however, is lacking. But this is probably the only downside to the platform given the context and Blogger’s functionality.

Meanwhile, Squarespace does its best to make starting your own website easy. It certainly succeeds in this aspect. However, one can assume you need some experience managing an online presence to truly benefit from the platform. Indeed, you can only make the most out of Squarespace if you’re looking to go beyond content creation and venture into e-commerce.

That said, using it as a blogging platform isn’t bad either. You can customize layouts and share your content to social media platforms. You’ll even get standard blogging features like multiple author support, built-in Google Author Rank, and RSS blocks. Plus, customer support is available 24/7. And if you need answers, you’ll be better off with Squarespace’s live, email, and chat support over Blogger’s help center and community forums.


Squarespace offers impressive website templates with e-commerce integration while Blogger is great for casual bloggers.


Best for those who need e-commerce tools


Best for users who simply want basic blogging tools

Squarespace is a fantastic platform for building modern websites. It’s relatively easy to use, and you don’t even need to worry about coding or hosting. The templates are also impressive, and you’ll have all the e-commerce tools you need at your disposal. All these features, however, come at a price. Squarespace is a subscription-based platform, so unless you’re willing to invest on all the bells and whistles it offers, you might want to consider other options.

Blogger, in contrast, is free. Of course, there is no such thing such as a free lunch. In lieu of paying for nothing, you get basic tools for bare-bones blogging. There is an option to monetize your content through Google AdSense but that’s about it. If all you care about is launching a website in under 5 minutes, then Blogger is for you. We reckon it’s a great platform for first-time bloggers who just want the basics, too. Once you get the hang of the it or prefer to generate more revenue, then it’s likely time to upgrade to website editors like Squarespace.


📌 Is Squarespace good for blogging?

Squarespace is an all-in-one website builder that comes with dedicated themes and customizable layouts for blogs and podcasts. There are plenty of features available to integrate your blog with social media accounts as well.

📌 Does Squarespace support third-party templates for blogs?

Apart from its in-house designs, Squarespace also supports third-party templates.

📌 Can I embed a YouTube video in Blogger?

Yes, you can embed a YouTube video in Blogger. In fact, YouTube videos include a dedicated Blogger sharing option. You can also add a video from the Blogger post editor itself.

📌 Is Blogger a good blog site?

Blogger is a capable blogging platform for first time or casual users. Its features are basic but it gets the job done. Most of all, starting a blog on Blogger is free.

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Mari Bassig