SEMrush and Serpstat are two of the most popular well-rounded SEO solutions available. And there’s a good reason for that: They equip digital marketers with the tools they need to get insights on how to boost visibility and traffic of their websites.
At first glance, they may seem similar in what they offer. That’s no surprise since they both have all the usual staples such as keyword research and tracking and backlink and competitive analysis, to name a few. However, the differences between the two become clear once you get into the nitty-gritty details.
Long story short, SEMrush has more advanced features and provides more data. Meanwhile, Serpstat charges less to track a higher volume of keywords. Of course, that doesn’t paint the whole picture. We compare the two to give you a closer look at their core functions and how they fare against each other.
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SEMrush vs Serpstat Comparison Chart
| Name | SEMrush | Serpstat |
 |  | |
| Price | Check Price at Website | Check Price at Website |
| Projects | Pro: 3 Guru: 15 Business: 25 | Lite: 10 Standard: 50 Advanced: 75 Enterprise: 100 |
| Keyword Tracking (Frequency Varies) | Pro: 500 Guru: 1,500 Business: 5,000 | Lite: 15,000 Standard: 60,000 Advanced: 150,000 Enterprise: 300,000 |
| Page Crawls | Pro: 100,000 Guru: 300,000 Business: 1 Million | Lite: 150,000 Standard: 400,000 Advanced: 1.25 Million Enterprise: 2.5 Million |
| Users | Pro: 1 to 2 Guru: 1 to 3 Business: 1 to 10 | Lite: 1 Standard: 3 Advanced: 5 Enterprise: 7 |
| Mobile Rankings | Yes | Yes |
| Social Media Tracking | Yes | No |
Keyword Research and Ranking
You can track more keywords at a lower cost with Serpstat.
SEMrush’s and Serpstat’s keyword research tools yield valuable information, be it on organic or paid search. Basically, you’ll get new content ideas and know which keywords you should be targeting. You can also refer to their keyword gap analysis tools to gain insights on the keywords your competitors are researching.
Meanwhile, keyword rank tracking will let you stay on top of how your keywords are performing on Google. That means you can also determine how they’re doing compared to the competition.
Both provide important metrics such as volume, difficulty, and CPC or cost per click. However, SEMrush’s Keyword Magic Tool ups the ante with additional filtering options to pinpoint data you’re looking for. On the other hand, Serpstat’s counterpart uses more Google databases, meaning you can potentially have more info to work with.
In terms of keyword ranking, the two perform more or less the same. Again, SEMrush has a slight advantage because of its filtering options. However, Serpstat does let you track more keywords while offering more affordable subscriptions. As evidence to that, its entry-level plan allows you to track 500 keywords for $69 per month, while SEMrush’s is priced at $99.95 per month for the same number of keywords.
The takeaway here is SEMrush’s tools are more robust, but you get more value for your money with Serpstat if keyword tracking is your main objective.
Competitive Analysis
You can get more insights on your competitors on SEMrush.
Using their competitive analysis tools, you can figure out who the competition is and what kind of strategies they’re using.
With SEMrush’s and Serpstat’s keyword gap analysis, you can compare your keywords with what your competitors are using. You get access to the same essential metrics such as volume, difficulty, and CPC.
Just like the case in keyword research, SEMrush’s tool has more filtering options. These are particularly handy in comparing keywords since you can focus on the important data you need. While this may be subjective, Serpstat’s tool does offer results that are easier to understand.
Both also have competitive backlink analysis. Thanks to this, you can assess your competitors’ methods and how they’re getting backlinks. However, only SEMrush has a backlink gap function. This is hard to pass up because you can use this to find out where your competitors are getting backlinks from. In other words, it can help you uncover more backlink opportunities.
Backlink Analysis
You can get more backlinks in each report on SEMrush than on Serpstat.
A backlink analysis tool helps you determine which pages have the most backlinks. Taking advantage of that will let you plan for better content down the line.
The two can get the job done on this front, and they pretty much perform the same. However, SEMrush simply offers more backlinks in its reports. It even uses a larger database than Serpstat. Not to mention that it has more filtering options, saving you time from going over every result with a fine-tooth comb.
Ease of Use and Other Features
You’ll likely have an easier time using Serpstat.
While both have a simple interface, all those features on SEMrush make using it inherently more difficult. That said, Serpstat is easier to use, and it’s the better pick of the two for beginners.
One huge advantage that Serpstat has is a better multi-user experience. In short, it’s more straightforward. On SEMrush, you’ll have to get in touch with customer support to add more users.
However, another thing that SEMrush has that Serpstat doesn’t (besides the backlink gap tool, that is) is social media tracking. It’s already pretty self-explanatory, but it’ll let you monitor your social media profiles of your campaigns.
Verdict
Even though it’s more expensive, SEMrush is worth investing in because of its advanced features.
Between SEMrush and Serpstat, it really boils down to what you need, which is typically the case in choosing an ideal SEO tool. Here you’ll have to decide between using more features and tracking a higher volume of keywords.
But if you ask us, our recommendation is SEMrush, especially if money’s no object. Sure, it has a higher learning curve besides being pricier, but it provides valuable insights that could make or break your website’s overall success.
