SEMrush vs Ubersuggest (2020): Comparing Two of the Most Popular SEO Tools Around

SEMrush and SEO guru Neil Patel’s Ubersuggest are two solutions that have made a big name in the industry. It’s no surprise that plenty of bloggers and digital marketers turn to them to increase their websites’ traffic and visibility. That’s thanks to the tools and insights they offer to get you on the right track.

While both can push you toward the path to success, they aren’t exactly the same. For starters, SEMrush is more like a full-blown SEO suite with a ton of features to work with. On the other hand, Ubersuggest is more straightforward and easier to use. It’s more affordable to boot.

We compare the core capabilities of the two to help you decide which one will suit you better. For instance, you might save a lot of money on Ubersuggest but find it lacking. In the same vein, you might end up not using all of SEMrush’s tools and spend way too much than you ought to.

SEMrush vs Ubersuggest Comparison Chart​

NameSEMrushUbersuggest
SEMrush vs Ubersuggest SEMrushSEMrush vs Ubersuggest Ubersuggest
PriceCheck Price at WebsiteCheck Price at Website
CampaignsPro: 3

Guru: 15

Business: 25

Individual: 5

Business: 7

Enterprise: 15

Reports Per DayPro: 3,000

Guru: 5,000

Business: 10,000

Individual: 100

Business: 300

Enterprise: 900

Keyword Tracking Per Day Pro: 500

Guru: 1,500

Business: 5,000

Individual: 500

Business: 1,000

Enterprise: 3,000

Page Crawling Per MonthPro: 100,000

Guru: 300,000

Business: 1 Million

Individual: 4,000

Business: 20,000

Enterprise: 40,000

UsersPro: 1 to 2

Guru: 1 to 3

Business: 1 to 10

n/a
Mobile RankingsYesYes
Social Media TrackingYesNo

Keyword Research and Tracking

You can track more keywords on SEMrush than on Ubersuggest.

SEMrush vs Ubersuggest Keyword Research and Tracking
SEMrush’s Keyword Magic Tool is too good to pass up.

The two got the basics of keyword research down pat and then some. When you enter a seed keyword, you get valuable metrics such as its search volume, SEO difficulty, and cost per click or CPC. They can give you plenty of long-tail keyword ideas as well. You can’t go wrong with either one in this regard, but SEMrush yields more keyword suggestions and data overall.

Another thing that SEMrush has the edge in is keyword tracking. You can track up to 500, 1500, or 5,000 per day, depending on your subscription. In comparison, Ubersuggest lets you track 500, 1,000, or 3,000. It would be weird if this weren’t the case, though. SEMrush is more expensive, after all.

Competitive Analysis

Staying on top of the competition is important in the SEO game.

SEMrush vs Ubersuggest Competitive Analysis
You can learn a lot from your competitors’ marketing strategies.

Analyzing your competitors’ tactics is important if you want your website to succeed. You can get more content ideas this way and determine which areas you need to improve on. At that, SEMrush and Ubersuggest have the right tools for the job.

On Ubersuggest, you get a comprehensible report that consists of things like organic keywords, monthly traffic, domain score, and backlinks, as well as top SEO pages. These should give you a quick idea of a competing domain’s performance.

One of SEMrush’s best features is its keyword gap analysis tool. It has a simple but effective function: It measures your keywords against your competitors’. You’ll get the usual info such as volume, SEO difficulty, and CPC. Ultimately, you can determine which keywords you should use based on trends and which ones you should avoid.

On top of that, it even has a backlink gap analysis tool. Put simply, you can figure out the domains that backlink only to your competitors and not to your website. In short, you’ll be able to uncover profitable backlink opportunities.

Backlink Analysis

Always keep tabs on your domain’s authority.

SEMrush vs Ubersuggest Backlink Analysis
SEMrush and Ubersuggest can paint a pretty clear picture of your backlink profile.

Both SEO tools can provide you with data such as new and lost backlinks and things like that. Long story short, you can identify domains that link to you and your competitors.

However, SEMrush is arguably better at this because of its huge database of backlinks. That’s not even including its number of filtering options and its aforementioned backlink gap analysis tool.

Other Features

Each has something unique to the other.

SEMrush vs Ubersuggest Other Features
SEMrush has all sorts of tools to turn you into an SEO expert, while Ubersuggest can mold you into an SEO veteran from the ground up.

SEMrush has more to offer in ways that Ubersuggest can’t match. First off, it’s the only one with social media tracking out of the two. It even has a Market Explorer feature as well, which can help a lot when you’re just starting out. Basically, you can get info on the best of the best around, including their traffic and growth sources. You can even conduct research on your target demographic on it, such as your audience’s age and gender.

Meanwhile, Ubersuggest has training materials that can make you well-versed on the whole SEO business. To begin with, it offers marketing courses so you’d know your stuff in no time, from content marketing to handling the social media side of things. You can also learn how to plan your marketing strategies and link building. Last but not least, you can get personalized help too. That way you’d know your website’s problems and how to improve it.

Pricing

SEMrush is significantly more expensive than Ubersuggest.

SEMrush vs Ubersuggest Pricing
You’ll have to fork over more money if you want to use all of SEMrush’s features.

Both SEMrush and Ubersuggest have three plans to choose from. When you compare them, the first thing that’ll jump out at you is that the price difference is huge. Case in point, SEMrush starts at $99.95 per month, and add-ons like Market Explorer are locked behind a $200 paywall. Ubersuggest begins at $29 per month, and it even has a free version.

The two also have a seven-day free trial so you can test the waters before diving in. However, SEMrush only offers it for its Pro and Guru plans, not Business. Ubersuggest will let you take its top-of-the-line Enterprise subscription out for a spin, so there’s that.

Verdict

You’ll get what you pay for with either one.

SEMrush

Best for all-out SEO campaigns

SEMrush vs Ubersuggest SEMrush

Ubersuggest

Best for simple SEO on a budget

SEMrush vs Ubersuggest Ubersuggest

To boil things down, Ubersuggest is cheaper and simpler to use. Meanwhile, SEMrush has more robust features, but because of that, there’s a learning curve.

In other words, you can get by with Ubersuggest if you’re, say, a small business that only needs simple SEO. But if your goal is to blow the competition out of the water, SEMrush can go a long way.

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