Squarespace vs Shopify vs Wix (2020): Where Should You Build Your Online Store?

What used to be a complex and technical process, website building has never been easier these days. Thanks to platforms like Squarespace, Shopify, and Wix, you can build a website and start selling in literally less than a day. With more and more site builders popping up and promising the same thing–stunning websites sans the complicated coding–choosing where you set up your online shop can become confusing.

Shopify is easily the best of the three, especially if you’re looking to build an e-commerce site. However, Squarespace and Wix have their own merits as well, and they may even be just what you need. To help you decide which website builder fits your needs, read our thorough comparison of the three platforms below.

Squarespace vs Blogger Comparison Chart

NameSquarespaceShopifyWix
 shopify logo
PriceCheck Squarespace Plans Check Shopify PlansCheck Wix Plans
Free Trial14 days14 days14 days
Best Known ForStunning themes; lower start-up costsIntuitive and straightforward interface and pricing plans; the best option for dropshippersHighly customizable; offers a logo maker for businesses who want affordable branding solutions
Custom DomainsYesYesYes
Unlimited bandwidthYesYesYes
Storage SpaceUnlimitedUnlimitedUp to 50GB
SSL CertificateYesYesYes
Domain NameYes, free on the first yearNoYes, free on the first year
Third-party Payment Provider Transaction Fee3% on the Business plan, 0% on the Commerce plans

.5% to 2.0%N/A
App StoreLimited options2,200+ reliable appsLimited options
Abandoned Cart RecoveryYes, Available on the Advanced Commerce planYesYes
Google Ads VouchersYesNoYes
Support24/724/7Business Hours

E-Commerce Features

Shopify offers the most robust e-commerce tools while Squarespace is a good way for those who want to start selling at a lower cost

Shopify is the most popular e-commerce platform for a reason

There’s no argument that between Squarespace, Shopify, and Wix, Shopify dominates the other two, especially if you’re selling physical products. Among the three, it offers the widest range of e-commerce tools and payment gateways that you can choose from. Processing and fulfilling orders, whether you’re dropshipping or holding your own inventory, is a breeze as well. In addition, its massive library of apps makes sure you have an app to help you market, sell, upsell, fulfill orders, and a lot more.

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However, what may be a deal-breaker for some is Shopify’s overall higher monthly cost compared to Squarespace and Wix. Shopify may have a broad selection of apps you can integrate, but they’re not all free. For instance, you’ll need an additional app on Shopify to start selling digital products and memberships. Squarespace and Wix have these features included in their e-commerce or business plans.

Squarespace and Wix were first known as a website builder, and have only recently been better known for hosting online stores. While they do have e-commerce tools that may be enough for smaller or newer businesses, they still have a long way to go to be able to beat Shopify.

Dropshipping

If you’re planning on building a dropshipping store, Shopify is your best bet among the three. For one, Oberlo, which is one of the most popular dropshipping apps, is exclusive to Shopify. There are also more dropshipping apps on Shopify such as Spocket, AliExpress Dropshipping, Printful: Print On Demand, SPOD, Modalyst, and more.

As for Wix, its Business Unlimited plan gives you access to Modalyst which you can use for your dropshipping needs. Meanwhile, Squarespace only supports dropshipping through Printful. If you want to automate dropshipping with AliExpress, Squarespace is definitely not the best option for you. Some Squarespace users find their way around this by subscribing to the Shopify Lite plan and embedding the product in their Squarespace site.

Pricing/Monthly Cost

Squarespace offers the lowest monthly cost, especially if you want to start selling digital products but Wix offers the best value for money overall

The three platforms’ pricing plans in a nutshell

In a capsule, the different pricing tiers of Squarespace, Shopify, and Wix differ in their analytics, shipping discounts, and transaction fees. Squarespace and Shopify both offer unlimited products, storage, and bandwidth across all their plans. On the other hand, Wix’s storage is limited to 50GB. While that might not seem like a lot compared to the unlimited storage offered by Squarespace and Shopify, it’s more than enough for most stores.

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For those who are only starting their online store and want an affordable, easy way to do so, Squarespace is the best option. Squarespace, Shopify, and Wix all have their different business and e-commerce plans, but Squarespace’s is the most budget-friendly among the three. Its Business Plan, which lets you start selling physical and digital products, will only cost you $18/month if you opt to be billed annually.

Shopify’s and Wix’s pricing may not seem to have that big of a difference, but as we’ve mentioned earlier, you may have to pay extra for Shopify apps that you need for your online store. With Wix, most of the tools are integrated into its different plans, including ticket sales, hotel and restaurant reservations, memberships, and subscriptions. Not to mention that Shopify’s plans don’t include a domain name, so that will incur an extra cost.

Security, Payments, and Transaction Fees

Shopify supports the most payment options among the three, but Wix and Squarespace offer better rates for those who use third-party payment providers

All three platforms come with an SSL certificate to keep your site secure

Squarespace, Shopify, and Wix all come with an SSL certification when you purchase a plan. This means your site will have the padlock icon in the search bar, which helps give your visitors the peace of mind that your site is secure.

In terms of payments, Squarespace’s list of payment options is the most limited among the three. It only supports PayPal, Stripe, and Apple Pay. The good thing about Squarespace is if you’re subscribed to its e-commerce plans, you won’t be charged an additional transaction fee. If you’re on the Business plan, you’ll be a charged 3% transaction fee. Meanwhile, both Shopify and Wix have their own payment solutions and their rates are pretty standard, comparable to the rates offered Stripe or PayPal.

With more than 100 payment options to choose from, you can be sure that there’s a payment processor that’s available in your country. Wix may not have as many payment provider options, but it does support PayPal, Stripe, 2Checkout, and other leading payment processors.

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Design and Interface

Wix offers the most freedom when it comes to website customization

Some Squarespace users tend to migrate to Wix for its more robust customization tools

As mentioned earlier, Squarespace and Wix were first known as website builders that cater mostly to the needs of creatives and content creators. Squarespace is known for its ease of use and stunning, award-winning templates. The downside to Squarespace, however, is its templates can be a pain to customize. In fact, you can easily tell if a website is created on Squarespace because their designs tend to be similar.

In terms of ease of use, Shopify requires a steeper learning curve than the two website builders. Its robust e-commerce tools may be more confusing than the simpler interface of Squarespace and Wix. As for storefront themes, Shopify’s themes are specifically designed for e-commerce use. However, its options for free themes are limited and its premium themes cost more than a hundred dollars.

Of the three website builders, Wix offers the most intuitive platform for customization. In fact, some content creators end up migrating their Squarespace site to Wix to achieve their vision for their website. Wix offers more widgets and tools that let you design and make changes to its themes easily.

Verdict

Squarespace offers impressive website templates with e-commerce integration while Blogger is great for casual bloggers.

Shopify

The best platform for e-commerce stores overall

shopify logo

Squarespace

Best for those who want to start selling quickly and at a lower cost

As website builders, Squarespace, Shopify, and Wix provide an easy, reliable way of creating your business website or e-commerce store without hiring a web developer. All three of these platforms offer a 14-day free trial that you can take advantage of. This will help you get the feel of which website builder best meets your needs, skills, and resources.

If you have the budget, go for Shopify. It’s hard to beat Shopify’s powerful e-commerce tools and a wide range of apps and payment options. Big e-commerce companies trust Shopify for their stores for a reason. If you want a slightly more affordable alternative to Shopify, Wix is a more affordable alternative to Shopify. At a lower cost, you can offer different products and services on Wix. It also comes with more payment processor options and customization tools. Squarespace, on the other hand, is best if you’re starting small and simply want a quick and affordable way to start selling online.

FAQs

📌 Which is better, Shopify or Wix?

Shopify is better for businesses that don’t mind paying for more, while Wix is a good option for those who want to lower their start-up cost.

📌 Can I sell on Squarespace and Wix using Shopify Lite?

Yes, Shopify Lite lets you add products and sell from your Wix or Squarespace site. You can either generate a Buy Now button through Shopify and embed the button on your website.

📌 Is Shopify worth it?

While Shopify is slightly more expensive than Squarespace and Wix, its cost is justified as it offers more robust e-commerce and marketing tools for online stores.

📌 Can I accept payments on Wix?

Yes, Wix has its own payment processing solution called Wix Payments. It also supports integration with leading payment providers such as Stripe, PayPal, and 2Checkout.